Igniting action through creative storytelling

As a versatile Creative Director, Design Director I’m known for my strategic vision and creative prowess. Over two decades, I've crafted captivating, award-winning content and campaigns for renowned global brands. My expertise spans diverse mediums, effortlessly transitioning from long-form to concise social, digital, and broadcast assets. I pitch to C-suite clients leveraging my extensive experience across tech, packaged goods, travel & tourism, and healthcare sectors.

I thrive on sparking connections between people and brands. As the Global Creative Director at Sophos, I spearheaded a groundbreaking campaign for a company poised for an IPO on the London Stock Exchange. In just 18 months, our efforts doubled web traffic and increased inbound leads by over 30%, setting a new standard for success.

Guiding a diverse team of designers, writers, and vendors, I’ve crafted multiple awareness campaigns that resulted in a remarkable sixfold increase in web traffic and doubled sales in targeted cities. Collaborating with global research consultants, I led the charge in repositioning Sophos within the cybersecurity marketplace, introducing a new brand identity and design standards across various mediums.

My track record speaks volumes, with accolades from prestigious award shows and publications like The One Show, Mobius Advertising Awards, and Communication Arts. Committed to excellence, I prioritize guiding and mentoring teams to deliver exceptional work.

With a passion for innovation and a commitment to creative excellence, I continue to push the boundaries of brand storytelling, leaving an indelible mark on the industry with each new endeavor.