The largest integrated branding campaign in company history.
Campaign
In 2015 Sophos, a cybersecurity company, was on the verge of going public on London Stock Exchange. In order to increase awareness and drive opening stock value, the company invested $5 million dollars in a marketing campaign focusing on 4 major markets – London, Boston, Chicago, and San Francisco. Utilizing a variety of media, Sophos was able to garner a 49% increase in brand awareness in only 4 weeks.
Digital
With vendors across the globe digital reach was the primary source of media utilizing such companies as ARS Technica, Boingo, Chango, Devour, LinkedIn, Quantcast, SITO Mobile, Spiceworks, Undertone, Wired, and Youtube.
