Product Portfolio Design System
Sophos is a global cybersecurity company offering an extensive product portfolio. Like many in the category, products are represented by icons creating a complex and at times confusing visual library.
Iconically Practical.
The challenge was to create a simple product visual identity system that makes it easier for customers to read and comprehend complex product names in an industry where the use of icons is rife.
Strength in individuality.
After establishing a simple and easy to understand product naming system and matching icon, the next step was to create a unique visual presence for each and every product. I introduced a library of illustrations along with three-dimensional icons to distinguish one product from another.
Application. Application. Application.
